Listening to the client, being transparent, and learning their brand to understand the goal helps build the best content for ads, marketing, or public relations.
Strategy requires having a goal. Obtaining that goal is simple when you have an excellent roadmap planned out, with the right team.
Building creative content for clients is about telling a story. As a published author and seasoned creative working in all aspects of production and design, I'm able to do this every time.
Nothing pleases me more than to see the client's face when it all comes together. Their message, their brand, their story - built with the best creative content they could ask for.
My business process is a collection of structured activities. I'm transparent, honest and can find the right creative solution for my clients.
Once the business is won, I build content. Combining graphics, photography, video, or 3D. Add to that top voice over talent, and audio.
In a creative business, there will always be changes. This is why I continually preview, test, tweak and make sure the client message and brand is fully represented.
When it's all done - launch. Cross platform from simple DVD to mobile phone, tablet, web, and custom display, the work I create is adaptable to any device.
• Built and manage day to day operations of a boutique multimedia content creation agency with concentration in 3D, video, post-production, photography, and motion graphics for brand communications. • Build and help transition clients from paid to owned and earned with digital strategy and creative content. • Founded and maintain an eCommerce learning website to enhance distant learning sales with revenue growth of over 1MM since 2003. • Launch regular online campaigns for sales and brand awareness. • Lead creative and production teams, collaborate on multi-channel projects with agencies and producers. Manage multi-layered projects from concept to completion. • Regularly, pitch, win and retain new business from blue chip clients because of deep creative knowledge and experience. • Trusted advisor to C-level executives seeking sound communications counsel on managing reputation, brand and/or business impact with creative. • Plan and execute creative and social media programs for brand awareness, and to gain marketshare. Perform hands-on approach for all SEO, social and web marketing. • Global experience working with companies and artist teams in the U.K, Germany, and Japan. • Identify and successfully recruit top talent, motivate and develop staff at all levels. Support contract talent with creative direction. • Excellent presentation skills with regular lectures to agencies and schools such as APCO Worldwide, NASA, Dell, Reebok, Hallmark, and University of Notre Dame.
Created and maintain a successful online training eCommerce site. Produce, teach, edit and sell video training tutorials for 3D and photographic software, such as Lightroom and Photoshop. Maintain website, online storefront, and create video title graphics.
Certification is given to only 3% of the photographers in the United States. This arm of my work concentrates on Fashion, Glamour, HS Seniors, Pets, Family Photography. Photography for commercial and 3D applications.
Author of educational, online software video training tutorials for Lynda.com
Author of 15 books on computer graphics and digital imaging. Books are published in 6 languages across the globe: (some with Thompson Course PTR | Sybex)
Editor in Chief of Keyframe Magazine and HDRI 3D Magazine, an internationally published trade for digital graphic professionals. Managed writers and editors. Approved layouts for print and worked directly with contributing artists.
Produced corporate informational videos for this national franchising corporation. Worked directly with the CFO, CEO and brand managers to develop quarterly video training tapes. Generated multimedia content for bi-annual sales and service conferences.
Produced and developed new content for two local cable channels, which included advertising sales, video production and studio management. Managed production staff, both full time and freelance. Prepared annual budgets, generated equipment purchase orders, oversaw production department equipment, installation, and operation.
Responsible for 3 to 5 location shoots per day. Edited news and public awareness segments for daily broadcast.
Intern at Channel 2, WBBM-TV Chicago. Booked clients for morning talk show. Worked production assistance for Taste of Chicago broadcasts.
Abbott Abbvie ABC 7 New York Allstate APCO Worldwide Frito Lay Sara Lee NASA United Airlines Navistar AC Neilson Advanced Wireless, Inc. American Forest & Paper Association American Dental Association Alcom Allstate Insurance AMS Ron Ascher Productions AT Kearney Auto Nation Better Homes & Gardens Blue Cross & Blue Shield Bowne Candee Productions Campus Insiders Christie Video Crystal Tree Country Club Culligan Water Destiny Health SOS Rhino Organization American Medical Association Dell Diagnostic Testing Centers of America Edelman Public Relations Enesco Electrolux Equality Illinois Equant Federal Aviation FOX-TV Minneapolis Administration First Card Fleming FMC Fried Kier Productions Gartner Global Business Policy Council Gleason Chevy GMAC Hallmark Houshold Finance HFMA Healthcare Financial Keurig Management Association Hyatt Hotels IGA Grocers International Trucks Johnson & Johnson Nortel Networks ITL Kemper Insurance Klein Video Productions Komatsu Kray Media Lante LTI Technologies LifeCell Lucent McDonalds MobilTech Motorola NBTY Nextel Northrup Grumman Northwestern University Medical New York Lottery OmniGroup ABC News 30 One Smooth Stone Pace Motor Sports Pepsico Pinnacle Advertising PS America Publicis Red Rocket Media Republic Services Rockenbach Chevy Sanchez Healy Seitz Video Productions Speedway Super America The Chapel Tenneco Titan Spine TCA Mass Mutual Toyoda Corp Trex Viva Lundin Visions Multimedia Washington Eagles Wendys Corp WilsonArt Wrigley Company WNDU-TV / NBC South Bend Yaskawa
Luis Mederos, Program Manager, SBIR / STTR NASA Ames Research
Jeff Marchant, Physic Dept., Univ of Notre Dame
Bob Calandriello, Graphic Communications Manager, Cordis
Jennifer Swanson, Production Art Supervisor, 3D Studio, Hallmark Cards, Inc.
We'll be in touch real soon!
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