Listening to the client, being transparent, and learning their brand to understand the goal helps build the best content for ads, marketing, or public relations.
Strategy requires having a goal. Obtaining that goal is simple when you have an excellent roadmap planned out, with the right team.
Building creative content for clients is about telling a story. As a published author and seasoned creative working in all aspects of production and design, I'm able to do this every time.
Nothing pleases me more than to see the client's face when it all comes together. Their message, their brand, their story - built with the best creative content they could ask for.
My business process is a collection of structured activities. I'm transparent, honest and can find the right creative solution for my clients.
Once the business is won, I build content. Combining graphics, photography, video, or 3D. Add to that top voice over talent, and audio.
In a creative business, there will always be changes. This is why I continually preview, test, tweak and make sure the client message and brand is fully represented.
When it's all done - launch. Cross platform from simple DVD to mobile phone, tablet, web, and custom display, the work I create is adaptable to any device.
Creative Director for top brands
Video and Post Production since 1989
Since 1990, before it was popular
15 published books.
Launched three businesses since 1994
Lecture and teach
Built and manage day to day operations of a boutique multimedia agency with concentration in 3D, video, post-production, photography, digital development and motion graphics for brand communications. Included with this is an eCommerce training website, founded in 2003, which quickly became the leader in software specific video training.
Created and maintain a successful online training eCommerce site. Produce, teach, edit and sell video training tutorials for 3D and photographic software, such as Lightroom and Photoshop. Maintain website, online storefront, and create video title graphics.
Certification is given to only 3% of the photographers in the United States. This arm of my work concentrates on Fashion, Glamour, HS Seniors, Pets, Family Photography. Photography for commercial and 3D applications.
Author of educational, online software video training tutorials for Lynda.com
Author of 15 books on computer graphics and digital imaging. Books are published in 6 languages across the globe: (some with Thompson Course PTR | Sybex)
Editor in Chief of Keyframe Magazine and HDRI 3D Magazine, an internationally published trade for digital graphic professionals. Managed writers and editors. Approved layouts for print and worked directly with contributing artists.
Produced corporate informational videos for this national franchising corporation. Worked directly with the CFO, CEO and brand managers to develop quarterly video training tapes. Generated multimedia content for bi-annual sales and service conferences.
Produced and developed new content for two local cable channels, which included advertising sales, video production and studio management. Managed production staff, both full time and freelance. Prepared annual budgets, generated equipment purchase orders, oversaw production department equipment, installation, and operation.
Responsible for 3 to 5 location shoots per day. Edited news and public awareness segments for daily broadcast.
Intern at Channel 2, WBBM-TV Chicago. Booked clients for morning talk show. Worked production assistance for Taste of Chicago broadcasts.
Luis Mederos, Program Manager, SBIR / STTR NASA Ames Research
Jeff Marchant, Physic Dept., Univ of Notre Dame
Bob Calandriello, Graphic Communications Manager, Cordis
Jennifer Swanson, Production Art Supervisor, 3D Studio, Hallmark Cards, Inc.
We'll be in touch real soon!
(Close this thing)